Why Seasonal Flowers Matter
Choosing seasonal flowers is one of the best decisions you can make when buying a bouquet. Seasonal blooms are fresher, more fragrant, longer-lasting, and often more affordable than out-of-season varieties flown in from abroad. At Blooms at London, we plan our ranges around the seasons — here's what to expect each month.
January & February
The year begins gently. Snowdrops and hellebores offer delicate beauty suited to the pale winter light. Hyacinths bring intense fragrance, and tulips — sourced from Dutch growers who force early bloom — appear in shops from late January. February brings Valentine's Day and with it the year's peak demand for long-stem roses, available in classic red, blush, and white.
- Snowdrops, hellebores, anemones
- Hyacinths, forced tulips
- Long-stem roses (Valentine's peak)
March & April
Spring proper arrives. Daffodils and narcissus flood the markets in early March, followed closely by ranunculus in soft cream, blush, and coral tones. By April, tulips are at their most varied and beautiful — parrot tulips, doubles, and fringed varieties all appear. Stocks add intense fragrance and cottage-garden charm.
- Daffodils, narcissus, grape hyacinth
- Ranunculus, anemones, stocks
- Parrot, double, and fringed tulips
May & June
The most celebrated floristry months of the year. Peonies arrive in May — their brief, exquisite season lasts just four to six weeks, making them precious. Garden roses begin to bloom, and by June the full palette is available: David Austin varieties, spray roses, and everything in between. Sweet peas offer irresistible fragrance. Lisianthus, foxgloves, and alliums round out the most abundant season.
- Peonies (May–June only), sweet peas
- Garden and spray roses, lisianthus
- Foxgloves, alliums, campanula
July & August
Summer brings sunflowers, which light up any arrangement with warmth and joy. Cosmos, scabious, and cornflowers add a wildflower looseness. British-grown sweet Williams and gladioli are at their peak. This is the season for relaxed, abundant, countryside-inspired bouquets.
- Sunflowers, gladioli, gerbera daisies
- Cosmos, scabious, cornflowers
- Sweet Williams, zinnias
September & October
Autumn's rich palette arrives. Dahlias are the stars — from compact pompoms to dinner-plate varieties in burgundy, rust, and amber. Chrysanthemums, long underrated, are experiencing a revival. Ornamental grasses, hypericum berries, and rosehips add architectural texture. Warm, spice-toned arrangements feel perfectly at home in this season.
- Dahlias (peak season), chrysanthemums
- Hypericum berries, rosehips, ornamental grasses
- Amaranthus, celosia, autumn foliage
November & December
The festive season calls for amaryllis, narcissus, and poinsettias. Eucalyptus and winter foliage add fragrance and texture to Christmas wreaths and centrepieces. White lilies, berried stems, and deep red roses create classic winter arrangements. Late November sees the return of forced hyacinths, whose scent is synonymous with Christmas for many.
- Amaryllis, narcissus, poinsettias
- Eucalyptus, winter foliage, berried stems
- Forced hyacinths, white lilies, red roses
Order Seasonal Flowers from Blooms at London
At Blooms at London, we work directly with UK and European growers to ensure our flowers are always at their seasonal best. Browse our current collection or speak to our florists for a bespoke arrangement using the finest blooms of the season.